The Insurance Emporium: review summary
RideIn’s assessment: Compare the tier limits and complete collection value. The new-for-old wording is conditional on sufficient replacement insurance, while bicycle cover abroad and liability territory require separate checks.
| Feature | Published position |
|---|---|
| Business | The Insurance Emporium brand; policy wording names The Equine and Livestock Insurance Company Limited |
| Products | White Jersey, Green Jersey and Polka Dot Jersey |
| Cover approach | Tiered bicycle benefits with selected additional cover |
| Published collection allowance | Up to six bicycles; £50,000 combined value |
| Published individual limit | £10,000 per bicycle |
| Key valuation check | Enough cover to replace the bicycle as new |
The FCA references above are published by the business. Use the FCA Firm Checker to check the current firm, contact details and permissions. Regulatory status does not establish that a policy meets your needs.

What is The Insurance Emporium?
The Insurance Emporium offers a broad portfolio covering interests such as cycling, photography, caravans and pets. The cycle policy wording identifies the legal insurer separately from the marketing brand. Read the quote, schedule and business information together to establish who handles policy administration and claims.
Its product range means it should be assessed on the bicycle contract itself. Familiarity with another Emporium policy does not establish that the same limits, payment cycle, security conditions or settlement arrangements apply to a bicycle.
Sources: The Insurance Emporium: company introduction · The Insurance Emporium: cycle policy wording.
Three tiers and a household bicycle collection
The published benefit table uses White Jersey, Green Jersey and Polka Dot Jersey. The provider’s 2026 cycling article confirms three levels, up to six bicycles and a maximum combined value of £50,000, with £10,000 for each bicycle.
Check both ceilings. A single bicycle worth £12,000 is not made eligible merely because a household collection remains below £50,000. Conversely, six individually eligible bicycles can collectively exceed the total. Ask how a simultaneous loss from one garage is treated.
Compare the tier’s kit, hire, recovery and rider limits as well as bicycle value. A collection policy can be useful while offering a different allowance for the helmet or computer you carry on every ride.
Sources: The Insurance Emporium: published cycle benefit table · The Insurance Emporium: 2026 cycling costs and current cover summary.
New for old and the insured amount
The wording links new-for-old replacement to adequate replacement insurance. If the bicycle is insured below the amount required to replace it, that benefit does not apply in the same way. Keep the valuation current rather than using an old discounted receipt indefinitely.
Ask how the insurer handles an unavailable frame, a custom build and separate expensive wheels. A bicycle can retain its original name while upgraded components substantially change its replacement cost. Keep the specification, invoices and photographs alongside the schedule.
The policy excess is taken from the schedule. Obtain the excess for each relevant section and ask whether an incident affecting several types of benefit produces more than one deduction.
Storage, locks and public places
The separate security document distinguishes a private house, shed or garage, communal hallway, garden, car park and temporary accommodation. Shared areas require particular attention to approved locking through the frame and an immovable anchoring point.
For bicycles left in public, the security summary requires the frame to be locked to an immovable object and sets a 24-hour unattended limit. A bike routinely left at a station through a weekend therefore needs a direct suitability check. Vehicle security has additional conditions.
Use the accepted lock list and rating applicable to the insured value. Photograph the lock model and retain its receipt. If the wording’s value-band boundary or your storage category is unclear, obtain written confirmation rather than choosing whichever interpretation appears cheaper.
Sources: The Insurance Emporium: cycle security requirements · The Insurance Emporium: published cycle benefit table.

Events, family use and trips abroad
The benefit table offers differing overseas trip durations by tier, while competitive use is listed as an optional benefit. Confirm your event and destination under the current quote rather than assuming the product’s cycling focus accepts every competition.
The policy wording limits ordinary public-liability territory differently from worldwide bicycle protection. Ask separately about harm to other people during an overseas ride. Also identify who qualifies as an insured family member and whether a child’s rider benefits have age restrictions.
Bicycle insurance is not automatically travel medical insurance. Before a training trip, check healthcare, repatriation, rented equipment and airline transit under the appropriate contracts.
Sources: The Insurance Emporium: published cycle benefit table · The Insurance Emporium: cycle policy wording.
Claims and our assessment
The policy wording contains the claims and complaints instructions. Report theft promptly to the police and the claims contact, retain the crime reference and preserve purchase and lock evidence. Ask before incurring replacement-hire or repair costs.
The collection capacity is a useful reason to include this provider alongside Bikmo and Laka. The trade-off is that tier limits and valuation conditions need careful matching to the whole household. This is a review of published documents; we have not tested purchasing, customer service or claim settlement.
The Insurance Emporium bicycle insurance: common questions
How many bicycles can it cover?
The provider’s 2026 summary states up to six bikes, £50,000 combined value and £10,000 per bicycle. Confirm the final quote.
Does new-for-old cover mean I can use any insured value?
No. The wording makes sufficient replacement insurance important to the new-for-old benefit. Keep the sum insured current.
Does worldwide bicycle cover include worldwide liability?
Do not assume so. The published wording treats liability territory separately from protection for the bicycle abroad.

Compare bicycle insurance providers
Use the bicycle insurance comparison panel and provider directory to build a shortlist. Compare the same bicycle value, activities, storage, excess and dates.
- Assetsure bicycle insurance review
- Bikmo bicycle insurance review
- Cover4Cycles bicycle insurance review
- cycleGuard bicycle insurance review
- Cycleplan bicycle insurance review
- Cycler bicycle insurance review
- ETA bicycle insurance review
- Eversure bicycle insurance review
- Laka bicycle insurance review
- Nova Direct bicycle insurance review
- Pedal Cover bicycle insurance review
- Pedalsure bicycle insurance review
- Ping Insure bicycle insurance review
- Protectmybike bicycle insurance review
- Sundays bicycle insurance review
- Velosure bicycle insurance review
- Yellow Jersey bicycle insurance review
Read our home versus specialist cover guide, approved-lock guide, theft claims checklist and cycling holiday insurance guide. For a commuting bike, check ownership and insurance responsibilities under your Cycle to Work scheme.
If a dispute remains unresolved, follow the complaints process in your policy and check whether the Financial Ombudsman Service can consider it.
Policy documents and official guidance
RideIn provides general information, not a personal recommendation. Use the policy wording and schedule issued with your quote to confirm cover; product terms can change.
- The Insurance Emporium: current cycle product
- The Insurance Emporium: published cycle benefit table
- The Insurance Emporium: company introduction
- The Insurance Emporium: cycle policy wording
- The Insurance Emporium: cycle security requirements
- The Insurance Emporium: 2026 cycling costs and current cover summary
- FCA: check a financial firm and its permissions
- Financial Ombudsman Service: insurance complaints