Assetsure Bicycle Insurance Review: Cover, Locks & Valuation

Assetsure: review summary

RideIn’s assessment: Useful to investigate for a bicycle collection or custom build where replacement value needs care. Check the security band, optional activities, claim excess and the consequences of underinsurance before choosing the premium.

Assetsure company and product facts
Feature	Published position
Business	Assetsure is a trading name of Hildon Park Limited; company 08223911
Published FCA reference	592997
Insurer in linked IPID	SCOR Syndicate 2015 at Lloyd’s of London
Cover approach	Bicycle protection with selectable rider, travel and event options
Valuation	Check current new replacement value and component upgrades
Claim excess	The schedule states the applicable amount

The FCA references above are published by the business. Use the FCA Firm Checker to check the current firm, contact details and permissions. Regulatory status does not establish that a policy meets your needs.

Helmeted commuter securing a grey bicycle at a metal cycle stand beside the Thames — Check the required lock rating and locking method for every place you leave your bicycle.AI-generated illustration; not a photograph of a real product, location or test.

Who is Assetsure?

Assetsure’s official company page identifies Hildon Park Limited as the intermediary, with FCA reference 592997 and Lloyd’s coverholder status. Its linked bicycle product summary names SCOR Syndicate 2015 at Lloyd’s as underwriter.

Lloyd’s is an insurance market; the brand arranging the policy and the underwriting syndicate are different roles. Keep the actual insurer and claims details from your quote rather than treating the Assetsure name as the complete legal answer. Regulatory or market membership also does not tell you whether a specific storage arrangement or cycling activity is accepted.

Sources: Assetsure: Hildon Park company information · Assetsure: SCOR bicycle product information document.

Bicycle protection and optional rider benefits

The linked IPID describes insured theft, accidental and malicious damage, replacement hire, bike-box protection and cycling legal expenses. It separately lists optional public liability, personal accident, assault-related benefits and getting-home costs.

This makes the completed schedule central to comparison. Legal expenses can help pursue an eligible claim against someone else, whereas liability addresses an eligible claim against you. Neither should be mistaken for the other. For an expensive setup, list the bicycle, spare equipment, clothing and transport case separately so that a small sub-limit does not become apparent only after an incident.

Sources: Assetsure: SCOR bicycle product information document.

Value-based locks and a boundary to confirm

The January 2025 lock guide shows Bronze for insured bicycle value below £1,500, Silver for £1,501–£2,500, and Gold above £2,500, including fixed accessories. Its printed bands leave exactly £1,500 unclear. Ask Assetsure to confirm that value in writing rather than filling the gap by inference.

Away-from-home cover normally requires the frame secured with the approved lock to a suitable immovable object, subject to the listed circumstances and exceptions. The guide also distinguishes storage and vehicles. Test your actual arrangement against those definitions: a shared hallway, privately accessed shed and exterior rack need not produce the same answer. Keep lock purchase evidence and photographs.

Sources: Assetsure: January 2025 lock and theft guide.

Replacement value, cash settlement and underinsurance

Assetsure asks customers to insure for current new replacement cost, including relevant components, instead of merely using a discounted purchase price. Its product page explains that a cash settlement can be limited to the insurer’s preferred-supplier repair or replacement cost. It also describes a proportional reduction where the insured amount falls below 85% of value.

For a custom build, prepare an itemised replacement list and ask how the insurer would treat unavailable components. Then compare the quote with a provider using a different settlement model. A new-for-old headline does not remove the need to keep the insured sum current, nor does it establish an unrestricted cash payment equal to the full advertised retail price.

Sources: Assetsure: bicycle product and frequently asked questions · Assetsure: current linked bicycle policy wording.

Cyclist planning a trip with a laptop and maps beside a road bicycle at home — Describe your commuting, trips and events accurately when comparing policy options.AI-generated illustration; not a photograph of a real product, location or test.

Commuting, events, holidays and e-bikes

Assetsure’s public information allows ordinary commuting and describes a competition extension, but excludes professional cycling and business uses such as delivery work. Its European extension states up to 45 days in a policy period, with longer or wider travel requiring discussion.

The IPID excludes e-bikes that fail the applicable UK rules. Disclose modifications, conversion components and intended use. A bicycle used to commute to a delivery depot is a different proposal from a bicycle used to make deliveries. Similarly, a touring bicycle travelling abroad needs its trip duration, transit and storage assessed, and separate medical travel protection where appropriate.

Sources: Assetsure: bicycle product and frequently asked questions · Assetsure: SCOR bicycle product information document.

Claim evidence, excess and practical suitability

Assetsure’s wording and product information require evidence supporting ownership and the loss; its schedule sets the excess. Useful records include purchase documents, component details, photographs, frame number and lock evidence. Keep damaged property available and ask for instructions before arranging a repair or replacement.

The product is worth comparing when a collection or replacement-cost question needs individual attention. Its limitations to examine include business-use exclusion, optional extensions and security definitions. Compare with Bikmo, Pedal Cover and the relevant home-policy option using the same property list. This review is based on documents, without a RideIn purchase, test claim or independent claims-service rating.

Sources: Assetsure: current linked bicycle policy wording · Assetsure: bicycle product and frequently asked questions.

Assetsure bicycle insurance: common questions

Is Assetsure itself the bicycle insurer?

Assetsure is the intermediary’s trading name. Its linked IPID identifies SCOR Syndicate 2015 at Lloyd’s as the underwriter; confirm the insurer in your quote documents.

Does new-for-old mean I can always claim the full retail price in cash?

No. The published settlement terms distinguish repair, replacement and cash, including preferred-supplier cost limits and the insured sum.

Can Assetsure cover paid delivery riding?

Its product information excludes business uses including courier and food-delivery work. Do not assume an ordinary commuting allowance includes deliveries.

Cyclist reviewing paperwork at an outdoor table beside a bicycle — Keep the policy schedule, ownership evidence and claims instructions together.AI-generated illustration; not a photograph of a real product, location or test.

Compare bicycle insurance providers

Use the bicycle insurance comparison panel and provider directory to build a shortlist. Compare the same bicycle value, activities, storage, excess and dates.

Read our home versus specialist cover guide, approved-lock guide, theft claims checklist and cycling holiday insurance guide. For a commuting bike, check ownership and insurance responsibilities under your Cycle to Work scheme.

If a dispute remains unresolved, follow the complaints process in your policy and check whether the Financial Ombudsman Service can consider it.

Policy documents and official guidance

RideIn provides general information, not a personal recommendation. Use the policy wording and schedule issued with your quote to confirm cover; product terms can change.